Innovation Team

Our team of researchers and data scientists - leveraging extensive methodological expertise and sector-specific knowledge - partners with clients to provide services aimed at monitoring competitive positioning in the market, assessing evolving trends and scenarios in industries, and analyzing changes in consumer and business behaviors. We also develop predictive models to manage business dynamics and support innovation across products, services, and distribution channels.

We work closely with clients to design and deliver tailored market research solutions that address their unique needs. We firmly believe that any survey, algorithm, or benchmarking analysis must deliver actionable insights that enable effective business decision-making..

We are deeply committed to innovation, not just in markets, products, and channels, but also in research methodologies and tools. As part of this commitment, we continually invest in new initiatives and integrate specialized expertise in AI and GenAI.

With the belief that business growth should be aligned with a growing focus on sustainability, we have developed dedicated observatories over the years, expanding our analysis to include the evolution of public, corporate, and family welfare.