Market Scenarios, Product Benchmarking, Pricing and Performance

Product and pricing benchmarking is a key lever in our offering. It is based on a methodology we have developed, tested, and refined over the years, which analyzes:

• he value offered to the customer, through an analytical breakdown of the product based on its material and service characteristics;
• The pricing level, by conducting numerous field surveys through mystery shopping.

Building on the rich insights and data gathered from continuous market and offering monitoring, we have developed advanced online tools that provide in-depth and precise comparisons of product features across key players in various sectors.

Product and channel innovation is deeply rooted in understanding consumer needs. We guide our clients in the creation and development of new products and services by combining benchmarking with insights from families and businesses, using both concept and product/service testing. This is achieved through a mix of qualitative methods (focus groups) and comprehensive quantitative research.

Our deep knowledge of product offerings and pricing also enables us to assist our clients in building advanced pricing systems.

We support the development and improvement of sales networks by integrating benchmarking activities to assess the sales performance of products and services.