Targeting and Behavioral Profiling

In markets where "generalist" consumer information is becoming increasingly abundant, the value of traditional research is gradually diminishing.

We are highly data-driven and focused on the extensive exploration of socio-demographic data. At the same time, we recognize that the key to successful profiling lies in asking the right questions to customers in order to capture their behaviors and preferences. Data is "created" through the careful design of surveys and the expert moderation of focus groups by our researchers.

Each year, we interview over 15,000 consumers and 10,000 companies, either on our initiative or for specific projects commissioned by our clients, and conduct over 25 focus groups on various topics.

The value we bring to our clients lies in integrating market research data with their internal information to develop tailor-made models. By understanding the gaps between a company’s portfolio and the market, and uncovering correlations between consumer choices, lifestyles, and purchasing behaviors, we are able to refine our targeting models and offer clients actionable, sustainable guidelines for commercial development and the creation of customized sales strategies.

Targeting can be both descriptive, identifying "archetypes," and quantitative, assigning probability models to product preference, new sales channels, specific services, and more.