Does content marketing mean producing well-written text to “force the hand” of search engines by writing material designed to be well received by machines?
Not quite. Or better yet, not just that.
Nowadays, search engines have evolved to actually make users the centre of attention. As such, for any web content to be effective and authoritative from the search engine’s point of view, it must be conceived as the answer to a query or question, to meet a real need.
Our Content Marketing team blends together all the skills required to make you as easy to find as possible for your ideal customers.
We know the guidelines and implement all the optimal copywriting styles to create custom scripts designed for your specific environment to meet specific requests.
But we don’t stop there. Because we like speaking to everyone, we adapt our content in different ways for the international scene, depending on the intended audience; we even take into account seasonal product and service factors, cultural differences and ongoing trends.