Digital Analytics Consulting

At Pro Web Digital Consulting, we adopt a strategic and tailored approach to transform data into concrete and actionable insights. We work in three phases:

• Data Collection: We design and optimize the analytics infrastructure to ensure that only relevant and useful data is tracked.
• Interpretation and Action: Our Analysts transform numbers into concrete information, usable for making strategic decisions and optimizing digital activities in real-time.
• Alignment with Objectives: We always start with an in-depth analysis of the client to define KPIs together and set clear objectives. Every result is monitored through accurate and personalized reporting, ensuring transparency and data comprehension.

We use the most reliable and flexible platforms on the market such as Google Analytics, Adobe Analytics, Matomo, Piano, and Piwik—ideal tools for analyzing user behavior and measuring campaign impact. These solutions ensure extensive customization and integration with other marketing and CRM tools. However, we are capable of working with any platform, including proprietary ones, and we develop customized dashboards tailored to each client's specific needs.

Our goal is to provide a measurement ecosystem that goes beyond simple data collection: we aim to deliver a comprehensive view of digital performance, identifying areas for improvement and new growth opportunities. With a data-driven approach, every decision is supported by real numbers and strategic interpretations, continuously optimizing digital performance and achieving concrete results.