Online Advertising Consulting
We set up media strategies to achieve visibility, lead generation, and revenue goals.
Online advertising: why it’s essential to include it in your digital strategy
Online advertising is essential within a digital strategy: it reaches the right audience, at the right time, with the most effective message. Through target analysis, competitive market assessment, and first-party data, we propose the most effective media mix to achieve business objectives such as lead generation, increasing online sales, app downloads, or website traffic.
Our strategies are holistic and data-driven in an ever-evolving market where users are becoming increasingly savvy. Our consulting is personalized to understand the client’s real needs, proposing the right mix of platforms such as Google Ads, Meta, Microsoft Ads, Programmatic, DOOH, LinkedIn, and CTV.
We define ourselves as partners of our clients, creating synergy with them in achieving annual (or medium-term) goals through a path of digitalization and training across the multiple platforms we know.
We are also trainers, creating personalized courses for clients and prospects who want to deepen their knowledge of online advertising topics.
Our trusted Clients
Case Study: Performance Advertising in the Recruiting World
The project began in 2020 with a digitalization process of the main verticals, both B2B and B2C. The platforms used were Google, Meta, LinkedIn, Spotify, and Programmatic with the goal of application and registration. The objectives were both increasing registrations and applications from candidates and increasing the number and especially the quality of leads from companies interested in the services. We started with a digitalization process, defining digital objectives and initiating advanced monitoring on both the platforms and in reporting. In parallel, we restructured the various accounts to make them more performant. Once the various user touchpoints were correctly tracked, we moved on to implementing an integrated strategy across all platforms, creating synergy among them and driving useful traffic to other channels. In the last year, we have restructured the account again to follow new optimizations such as Modern Search, automations, and AI.
KPI
Google (registration)
+80%
YoY
LinkedIn (qualified lead B2B)
+108%
YoY
Meta (qualified traffic)
+100%
YoY
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Get a free and personalized analysis to identify growth opportunities and optimize your digital strategies. Turn data into concrete results!
We adopt a 360° approach in the world of paid advertising, integrating various platforms to maximize results. Not only Google Ads, but also social media like Facebook, Instagram, TikTok, and LinkedIn, marketplaces like Amazon, audio streaming platforms like Spotify, and television solutions like Sky Adv and Mediaset Ads.
We adopt a 360° approach in the world of paid advertising, integrating various platforms to maximize results. Not only Google Ads, but also social media like Facebook, Instagram, TikTok, and LinkedIn, marketplaces like Amazon, audio streaming platforms like Spotify, and television solutions like Sky Adv and Mediaset Ads.
Every strategy begins with an in-depth analysis of the client: we study their history, achieved results, and future objectives. This allows us to build a tailored strategy with short, medium, and long-term goals, based on concrete data and statistical analysis.
We identify the most effective channels for each stage of the conversion funnel, ensuring that the brand is always present where it truly matters. Thanks to retargeting, we show the right message at the right time, improving the user experience and increasing the conversion rate.
Our work is a precise and constant optimization at all levels. The goal is always one: to ensure quality and performance through strategic consulting that generates concrete results.
SEO and SEA are not opposing activities, but synergistic tools that, when combined, can significantly enhance a brand’s online visibility. An effective digital marketing strategy must include both components to achieve complete and lasting results.
SEO (Search Engine Optimization) works on organic results, ensuring stable and sustainable growth in the long term. Through site and content optimization, it allows for natural positioning in search results, capturing the right audience.
Conversely, SEA (Search Engine Advertising) is immediate and effective right from the start: thanks to paid campaigns, it is possible to appear in a privileged position in Google’s search results, directly responding to user searches and generating qualified traffic in a short time.
A targeted combination of SEO and SEA allows covering every phase of the online visibility strategy: immediate results in the short term thanks to paid advertising and solid organic growth in the long term through SEO optimization. An integrated approach is the key to maximizing presence on search engines, achieving business objectives, and maintaining a competitive advantage.
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