Digital Advertising encompasses any advertising via digital communications tools to promote a product or service online. Digital advertising may be composed of a dual approach as follows:
- display advertising: advertisements on portals, news sites, social networks, blogs or e-shopping sites
- search advertising: ads and sponsorships on search engines
In our Digital Advertising service, we create integrated, interactive communication for you that will help you expand your customer base and increase customer loyalty. We guarantee that messages and formats will be planned specifically to be highly functional and efficient.
You’ll be accompanied by a dedicated team who will design customised messages for your business based on an analysis of the purchasing preferences and online behaviour patterns of your typical target users, with a diversified approach between Google pathways and social network pathways.
You’ll be able to monitor each advertising initiative continuously and, through precise indicators, make changes where necessary to make the campaign as efficient as possible. You’ll gain greater visibility and brand recognition. You’ll increase traffic to your web property. And you’ll be able to use online routes to your advantage to increase your sales.