Knowing the potential of a particular local area in terms of how widespread your products or services can become is a crucial step in designing effective penetration and expansion strategies. However, it is a complex endeavour that requires a thorough assessment of many complementary variables.

We’ll design custom indicators for you to calculate scores of the potential business in each town or province, so that you can easily identify the most promising ones. You can then visualise and analyse the results quickly and easily on our dynamic dashboards, to whatever degree of detail you desire.

You’ll be able to count on our team of experts every step of the way. They will analyse and account for the specific characteristics of each local business community, including headquarters and branch locations, business birth rates and the sizes of existing businesses in the area. They will also analyse local demographics including population, sex, age, education, income and employment levels, as well as active competitors and the demand for your products and/or services, as evinced via direct interviews with potential customers.