Demand analysis is a market research report with a highly strategic component that serves to gain an understanding of demand-side dynamics and characteristics in relation to a given product or service, which will inform your business decisions. We help you pinpoint your market, analysing purchasing patterns, along with current and prospective customers’ decision-making criteria and their opinions about you and your competitors, enabling you to seize upon their real and potential needs. We do this for both Italy and foreign markets.

It is an end-to-end service where we guarantee full support in the form various custom-designed solutions that employ the most effective qualitative and quantitative data collection methods (including one-to-one interviews, CATI and CAWI surveys, online focus groups, store audits and more). Our highly skilled analysts and data scientists will ensure that results are significant and will translate them into concrete insights, all illustrated in innovative and intuitive ways. As such, you will ascertain your market’s critical success factors and be able to effectively design growth strategies, business plans, marketing and communications plans, as well as innovation projects.